网络广告交换自动匹配模型构建

Construction of Automatch Model on Network Advertisement Exchange

网络广告交换是中小企业网站推广的常用方法之一。目前,我国广告交换市场人工匹配存在着许多弊端,存在很多价值不同的资源广告交换情况。为优化网络广告资源分配,利用满足最大数量广告位自动匹配的图模型,采用广告位作为节点,用广告交换者之间的供需信息作为弧构建模型,即给出模型的求解思路。模型可以产生若干广告位交换推荐信息供平台人员做决策参考,以促进交易的发生,带动整个广告交换平台的发展,实现广告交换资源的自动最大匹配。

Network advertisement exchange is one of common methods for network popularization of small and medium-sized enterprises. Now there exist many disadvantages in manual match of Chinese ad exchange market and exist many ad exchanges between different prices of resources. In order to optimize allocation of network ad resources, this paper uses iconic model with automatch to meet maximum ad slots, taking ad slots as node, supply and demand information between ad exchangers as arc to construct model, viz. offering solution for the model. The model can produce recommending information on many ad slot exchanges as decision-making reference for technicians of platform to promote trade and development of the whole ad exchange platform, and realize maximum automatch on ad exchange resources.