《人民画报》60年封面体育内容及特征研究

Study on Content and Characteristics of Sports Covers of 60 Years of China Pictorial

运用文献资料、符号学等研究方法,对《人民画报》60年来737张封面进行逐个梳理,筛选出70张体育封面,对其进行综合分析、比较归纳。得出结论如下:前30年的封面体育更多地聚焦于国内运动会、乒乓球赛事等,后30年封面体育场景更多元、内容更丰富。封面场景的转换清晰地见证了中国体育发生的重大变化,表达了中国渴望融入世界并展现自我的愿景。

Using methods of literature, semiotics and other research methods, the issue Cleans 737 covers of 60 years of ＂People＇s Pictorial＂ and filters out the 70 sports covers, analyses by synthesis, Comparison and induction for sports cover of 60 years of China pictorial, the conclusion is as follows ： the first 30 years of covers are more focused on the domestic games, table tennis and so on. and then covers of last 30 years are more diverse, richer contents. Cover Conversion scenarios clearly witnessed major changes in China＇s sports, expressing China＇s desire to integrate into the world and demonstrate selfvision.