摘要
采用文献资料、比较分析等方法,对连云港发展体育旅游的SWOT(优势,劣势,机遇,威胁)进行系统分析。研究结果表明:连云港有着丰富的自然环境、区位交通和旅游资源等优势,为连云港发展体育旅游事业奠定了坚实的基础;连云港还存在城市经济的发展制约体育旅游的发展等七方面的劣势;可替代旅游资源影响游客出游决策等三方面的威胁。目前连云港有政府的支持与重视为发展体育旅游事业明确了目标等四方面的机遇。并对连云港发展体育旅游的产品策略、价格策略、销售渠道策略和促销策略等四方面进行应对策略研究。
In this paper, literature review and comparative analysis were used to analyze the ＂SWOT＂ （ strengths, weaknesses, opportunities, threats ） of sports tourism development in the city of Lianyungang. Results showed that： Lianyungang exhibited great advantages in natural, local traffic and tourism resources, which were basic elements for the development of sports tourism. On the other hand, there were restricting factors from urban economical growth towards sports tourism and threatening impacts from substitutable tourism resources towards visitor＇s traveling. The strategies were analyzed from following aspects： product, price, marketing, and promotion regarding the development of Lianyungang＇s sports tourism.
出处
《南京体育学院学报（社会科学版）》
北大核心
2009年第6期59-63,共5页
Journal of Nanjing Institute of Physical Education
基金
江苏省体育局局管课题
立项编号:TY9312
关键词
连云港
体育旅游
发展
策略
Lianyungang
sports tourism
development
strategy
