中国高尔夫职业巡回赛动态解析及其可持续发展策略选择研究

China′s Dynamic Analysis of PGA Tours and Sustainable Development Strategy Selection

通过对中国高尔夫运动现有职业赛事的发展现状(以"中巡赛"为例)分析,解析了制约中国高尔夫职业赛事运行瓶颈在于:1)中国经济的不均衡制约了高尔夫球赛的发展;2)"中巡赛"缺乏舆论关注和企业赞助;3)中国高尔夫的赛事运作、承办水准、场地建设等难以与世界接轨;4)高尔夫协会权责定位不明,缺乏对文化传播的重视。提出了确保中国高尔夫运动可持续发展的策略建议为:1.建立一个符合中国国情的巡回赛体系;2.媒体应深度挖掘文化现象、国内赛事状况,积极推动中国高尔夫的明星效应;3.注重赛事的国际水准和观赏性,培养专业的赛事运作人才;4.普及高尔夫运动,发展高尔夫教育;5.高尔夫协会应强化高尔夫礼仪和规则意识,开设试点球会。

China＇s professional golf tournament in the development of the existing status quo （ in ＂ the Tour＂ for example ） analysis, analysis of the constraint on China＇s professional golf tournament to run the bottleneck lies in： 1） China＇s economic imbalance constrains the development of golf ; 2） ＂ China Tour＂ lack of media attention and corporate sponsorship ; 3 ） the operation of China＇s golf tournament, the contractor level, site construction is difficult with the world ; 4 ） Golf Association of powers and responsibilities of location is unknown, the lack of attention to cultural transmission. Made to ensure the sustainable develop- ment of China＇s golf strategy proposals as follows： 1. The establishment of a Tour to China＇s reality system; 2. The media should dig deep cultural phenomenon, the domestic race conditions, and actively promoting China＇s golf star in effect; 3. Pay attention to events of international standard and omamental nature of the operation to cultivate a professional event personnel; 4. popularization of golf, golf development in education; 5. Golf Association because of enhanced awareness of golf etiquette and rules, opening the pilot club.