基于Logistic模型的产品生命周期研究

Empirical Study on Product Life Cycle Based on Logistic Model

产品的生命周期描述了产品从诞生到衰退的全过程。环境制约是影响产品生命周期的重要因素,企业应通过发现新的需求,利用新产品突破原有的环境限制来实现企业的发展,传统的采取改进销售措施等刺激手段无助于企业的持续性成长。

The product life cycle describes the whole process of products from the cradle to the grave. This paper analyses the PLC by logistic model and points out that the environment constrains are the key influence factor. Accordingly, the solutions are to seek opportunities and break up the market barrier by innovations. The traditional improvement strategies cannot realize the continuous develop- ment. The paper verifies the model with 30 years sale data of Shanghai Volkswagen and the result validates the model.