台湾民宿产业对大陆乡村旅游发展的启示

Taiwan B&B hotel industry and its inspiration to mainland rural tourism

以"农家乐"为代表的大陆乡村旅游产品在满足消费者深度游、休闲游方面日已变得陈旧、过时,如何实现乡村旅游产品的创新,延伸产业链成为乡村旅游发展的新问题。在分析台湾民宿产品的发展历程、产品特色的基础上,从产品创新等多个角度分析了其特点,及对大陆乡村旅游产品开发的启示。

As the city people want to enjoy deepth tourism and leisure tourism products, the ＂Happy Farm＂ product in rural tourism has become old and outdated. So, how to turn out new rural tourism product and how to extend product chain is our concern. We should learn from others, Taiwan B＆B hotel is a good excample; On the base of the research of development conditions, present situations and characteristics, this paper gives a comprehensive analysis of the development of Taiwan B＆B hotel and some useful insight, and also gives some countermeasures and suggestions for mainland rural tourism development and innovation.