摘要
通过对包装设计本土化问题的探究,剖析出本土文化元素在包装设计中的传承与发展脉络,概括了本土化包装的目的是在传统文化中吸取营养,将本土化和现代化相统一,并通过包装设计向世界传递本土文化和民族特色。
Through the research on packaging design localization, the element of local culture in packaging design and its heritage and development are explored, the purpose of localized packaging by absorbing nutrition from tradition is given. By integrating localization and modernization, local culture and national characteristics can be transmitted to the world by means of packaging design.
出处
《包装学报》
2009年第1期73-75,共3页
Packaging Journal
关键词
包装设计
本土化
传承
packaging design
localization
heritage
