摘要
指出酒店标志是酒店形象的重要组成部分,并阐述了酒店标志对酒店形象建设的重要意义。将酒店形象研究理论与具体形象标志相结合,探讨企业文化特征、自然地理环境特征、传统文化特征及相应的文字图形等元素在酒店视觉形象标志中的应用,并分析了在进行酒店标志设计时对元素进行选用的原则。
Hotel logo is an important part of its image, and has an important significance in the building of its image. This article explored the application of elements of enterprise culture characteristics, natural geography and environmental characteristics, traditional cultural identity and corresponding graphic and text in hotel visual image logo design, and explained the principles of choosing elements in hotel logo design.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第4期68-70,78,共4页
Packaging Engineering
