摘要
针对经济市场的不断扩大以及精神生活成为目前消费主流的情况,分析了经济市场发展变化的趋势,提出了基于调查分析为前提的包装设计的重要性。阐述了采用多样的调查分析方法,建立明确的设计方向、方案和市场评价体系,指出调查分析是包装设计成功的必然条件及途径。
With the development of market economy, analyze the development trend of economic market, and the importance of packaging design based on survey is put forward. The market survey is supposed to make the analysis according to varying market needs, take various survey methods, have a clear designing direction and plan as well as market evaluation system etc., which is a precondition for achieving successful design
出处
《包装工程》
CAS
CSCD
北大核心
2010年第4期98-100,共3页
Packaging Engineering
关键词
商品包装设计
市场调查
分析方法
市场评价
product package design
market survey
analysis methods
market evaluation
