沈阳会展旅游的发展模式与管理策略研究

Mode of Development and Management Strategies of Shenyang's MICE Tourism

随着社会和经济的不断发展,会展旅游已经成为中国旅游研究中的热点之一。以辽宁会展旅游中心城市之一的沈阳为研究对象,探讨了沈阳会展旅游的发展模式和发展策略。首先对会展旅游的概念,会展与旅游的关系,会展旅游的特点、功能,国内外会展旅游的现状、发展趋势及发展模式进行理论上的阐述;其次对沈阳会展旅游的发展现状进行阐述,从区位条件、城市经济、交通条件、旅游资源、基础设施、政策环境等方面对沈阳发展会展旅游的基础条件进行系统分析,阐述了沈阳会展旅游存在的问题;再次通过对德国、香港会展旅游发达国家、地区会展成功经验的分析,及对沈阳自身情况的分析,试探性地提出了沈阳发展会展旅游的优化模式;最后提出了发展沈阳会展旅游的一系列策略。

Along with the rapid development of society and economy, MICE has become one of the hot subjects in Chinese tourism researches. Take Shenyang, one of the center exhibition cities in Liaoning, as the objective, we discussed the mode of development and strategies of Shenyang＇ s MICE Tourism. Firstly it expatiates the concept of MICE, and the relation of MICE and Tourism the characters and function of MICE tourism the overseas and inland actualities, and thedirection and mode of development; Secondly, it expatiates the actuality of Shenyang＇s MICE Tourism, analyses the fundamental conditions, such as location conditions, urban economy, traffic, traveling resource, infrastructure, political environment system analyse, then brings forward some problems of Shenyang＇ s MICE Tourism; Thirdly, the thesis analyses the successful experiences of Germany, Hong Kong and other countries and regions which tourism is developed, and analyses the foundation of Shenyang, then puts forward the optimized modes for Shenyang to develop the MICE Tourism tentatively; Finally, the thesis raises a series of strategies to develop MICE Tourism of Shenyang.