电子商务背景下市场营销专业人才培养途径探析

Study on Approaches for Training Marketing Talents under the Circumstance of Electronic Commerce

进入新的世纪,人类将进入数字化社会,电子商务将成为未来商务的新模式.随着电子商务在企业中的普遍应用,社会对市场营销人才提出了全新的要求.本文主要从课程设置、教师、教法三个方面来探索新模式下市场营销专业人才培养的途径问题.

In the new century, human will come into a digital society and Electronic Commerce will be a new trading pattern. With the development of E- lectronic Commerce in enterprises, special requirements will be given to the marketing talents. This paper explores some approaches for training the market- ing talents under the circumstance of Electronic Commerce from the aspects of course design, leacher and teaching methods.