摘要
以我国图书馆采购的13种国内外电子图书数据库为例,对目前电子图书销售策略进行梳理,分别从产品细分与组合、产品使用许可权限、定价、促销等4个方面,归纳和分析各种销售策略的利弊和适用性,以帮助人们认识、选择和改进各种销售模式。
Taking the thirteen foreign and domestic e-book databases purchased by the libraries in China for example, this article reviews the present e-book sales strategies, and summarizes and analyzes the pros and cons as well as the applicability of various sales strategies in terms of product subdivision and combination, product use license, pricing and promotion in an attempt to help people identify, select and improve various sales models.
出处
《情报理论与实践》
CSSCI
北大核心
2010年第1期92-95,共4页
Information Studies:Theory & Application
基金
国家社会科学基金课题"引进数字资源合作管理权益分享理论与实证研究"的成果之一
项目编号:08BTQ009
