摘要
胃药产品种类繁多,市场发展迅速,竞争异常激烈。本文采用定性研究方法,通过对沈阳、南京和成都胃病患者的定性调查,分析了中国不同地区胃病患者购药与用药习惯,研究结果有助于企业采取相应的产品研发和市场营销策略。
There exist various gastric drug products competing fiercely in the fast developing China market. This pa- per presents the analysis of the drug purchase and usage behavior of gastric patients in different regions of China based on a qualitative research on gastric patients in Shenyang, Nanjing and Chengdu. The research findings are helpful to relevant companies in their R&D efforts and formulation of marketing strategy.
出处
《药物分析杂志》
CAS
CSCD
北大核心
2010年第1期173-175,共3页
Chinese Journal of Pharmaceutical Analysis
关键词
胃药
胃病患者
购药与用药行为
定性研究
gastric disease
gastric patient
drug purchase and usage behavior
qualitative research