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中国胃病患者购药与用药行为研究——基于沈阳、南京和成都胃病患者的定性调查 被引量:2

Drug purchase and usage behavior of Chinese gastric patients:a study based on a qualitative research in Shenyang,Nanjing and Chengdu
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摘要 胃药产品种类繁多,市场发展迅速,竞争异常激烈。本文采用定性研究方法,通过对沈阳、南京和成都胃病患者的定性调查,分析了中国不同地区胃病患者购药与用药习惯,研究结果有助于企业采取相应的产品研发和市场营销策略。 There exist various gastric drug products competing fiercely in the fast developing China market. This pa- per presents the analysis of the drug purchase and usage behavior of gastric patients in different regions of China based on a qualitative research on gastric patients in Shenyang, Nanjing and Chengdu. The research findings are helpful to relevant companies in their R&D efforts and formulation of marketing strategy.
出处 《药物分析杂志》 CAS CSCD 北大核心 2010年第1期173-175,共3页 Chinese Journal of Pharmaceutical Analysis
关键词 胃药 胃病患者 购药与用药行为 定性研究 gastric disease gastric patient drug purchase and usage behavior qualitative research
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