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企业营销信用风险分析与对策

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摘要 随着我国加入WTO组织以及经济全球化进程的加快,同国外企业相比,国内企业在管理和制度建设上日益落后,尤其在企业营销信用风险防范上更是突出。为此,分析企业营销信用风险产生的原因,提出防范企业营销信用风险对策,以此来规范和减少企业营销信用风险行为的发生,使我国信用经济能有序、健康地运行。
作者 吕逸婧
出处 《电子商务》 2010年第2期24-26,共3页 E-Business Journal
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