让品牌战略成为企业腾飞的助推器

论析了在建设“国际静安”的形势下，企业以扩大品牌市场规模及影响力为主攻方向，以争创名牌、增加效益为主攻目标，充分挖掘品牌资源潜力，提高品牌自主创新能力，增强企业的影响力和竞争力，让品牌战略成为企业腾飞的助推器。

Under the background of ‘International Jing An＇, the enterprises focus on enlarging the market scale and the influence of the brands and creating renowned brands with increased profit. Therefore, the enterprises can fully develop the resources potential of the brands, enhancing the creative ability of the brands while facilitating the influence and the competitive strength of the enterprises so as to stimulate the enterprise development by branding strategy.