摘要
麦当劳新推出的咖啡新品风靡欧洲地区。凭借在已有快餐门店增设咖啡柜台的策略，以及近1300家门店的数量，麦当劳已超越了星巴克，成为“欧洲鲜煮咖啡第一品牌”。
McDonald＇s McCafe is now popular throughout Europe. By adding new coffee counters in its existing restaurants, McCafe with its almost 1 300 stores has been overwhelming Starbucks becoming the largest coffee chaines in Europe.
出处
《国际商业技术》
2010年第1期78-79,共2页
International Business & Technology
关键词
麦当劳
咖啡馆
欧洲
第一品牌
McDonald＇s, coffee bar, Europe, the No. 1 brand
