畅销书的选题与营销之我见

Probing on Bestsellers’Titles and Marketing

书籍给人类带来的影响和改变从来不可小觑。在畅销书引领阅读风潮的今日,如何做好畅销书已经成为许多出版人关心的话题。本文通过列举近年来国内外一些具有代表性的畅销书背后的故事,分析畅销书的选题来源和营销手段,并从屡见不鲜的"跟风"现象出发,深层次地挖掘使畅销书"持续保温"的营销之道。

The influence and change brought to human beings given by books has never been overlooked. In recent years, it has becoming the publishers＇ concerns that how to make a bestseller. In this paper, the author shares some stories about bestsellers in recent years with you, and discusses the topics and marketing for creating a bestseller. Furthermore, he explores the way to keep a bestseller popular continuously fi＇om the point of view of the fashion-following phenomenon in the publishing industry.