我国教材图书市场并购的必要性与并购主体选择

Necessity and Subject Selecting of Textbooks Market of China

分析我国教材图书市场的特征,指出该市场存在刚性进入壁垒,导致教材图书市场资源配置效率低。通过对教材图书市场并购效应的分析,提出我国教材图书市场并购的必要性,并运用生存技术检验法则测定教材图书企业最优效益规模,为并购主体的选择提供借鉴意义。

With the analysis for the characteristics in textbooks market of China, we have found the high rigid entry barrier which result in the low efficiency for resource allocation in this market. Under the study for the effectiveness of M＆ A in textbooks market, we proposed the necessity for M＆A. Also we suggests that how to select the M＆A subject according to the optimal efficient scale of the textbooks enterprises through the survival testing method.