英美客户出版研究(一)

Customer Publishing in the U.K.and in the U.S.A.

从辨析和阐释客户出版涉及的基本问题入手,讨论英美客户出版的运作模式,包括客户出版的编辑模式、发行模式及业务模式,剖析英美客户出版的投资回报率问题,在此基础上全面、深入地梳理英美客户出版业的发展格局,并预测英美客户出版业的发展趋势。

Interprets some basic conceptions related to customer publishing, introduces the patterns of customer publishing in the U.K. and in the U.S.A., namely their editing pattern, circulation pattern and business pattern, and then expounds the return ofinvestment issue ofcustom publishing, finally details the development situation and forecasts the major trends of custom publishing industry in these two countries.