基于消费者认知度的企业社会责任行业差异性研究

Study on the Industry Difference of Corporate Social Responsibility Based on Consumer's Cognition

以食品饮料行业和日化行业的企业为调查对象,从消费者认知度视角出发,通过问卷调查、因子分析、相关分析,以及回归分析等方法研究了企业社会责任的行业差异性。结果表明,企业社会责任的诸因子与消费者认知度的关系因行业不同而有显著差异;企业社会责任的消费者因子因行业不同对消费者认知度的边际效应也存在较大差异。

Taking the firms of food/drink and daily commodity industries as investigation object, this paper researches the industrial difference of the corporate social responsibility （CSR） through the questionnaire of big sample and data analysis of factors, correlation and regression analysis from the perspective of consumers＇ cognition. The result indicates that the relationship is significantly different between the factors of CSR and consumers＇ cognition in two industries and that the consumer factor of CSR has different marginal utility to consumer＇s cognition in two industries.