摘要
本文从认知语言学视角,基于汉语双关广告语,运用图形—背景理论对双关语进行认知解读、分析,揭示双关语的内部认知机制。研究发现,双关语是一种有标记性语言,属于典型焦点句,句子焦点由说话人意图决定。
Based on the Chinese pun advertisements and from the perspective of cognitive linguistics, this paper applies figure-ground theory to analyze the pun and discover its inner cognitive mechanism. Through analysis, we discover that "pun" is a kind of marked language and a typical focus sentence, whose focus mainly depends upon the speaker's intention.
出处
《外语学刊》
CSSCI
北大核心
2010年第1期45-47,共3页
Foreign Language Research
基金
四川省教育科学研究所2008年度普教科研资助基金项目"中学英语文化认知目标的教学策略研究"([2008]746)的阶段性成果