摘要
在科学发展观的指导下,建设良好企业形象具有重要的意义,它不仅能够促进企业健康成长,增强企业的融资能力和帮助企业获得合理利润,而且还有利于企业稳定职工队伍和招揽优秀人才。有鉴于此,企业应该积极履行科学发展观的实践要求,从承担社会责任、不断提高产品质量、努力加强广告宣传和主动参与社会公益事业等方面着手,多层面地建设企业良好社会形象。
With the guidance of the scientific developing concept, building a good corporate image is of great importance. It not only promotes the successful development of enterprises, enhances their capability of financing and helps to gain reasonable profits, but also favors enterprises with a stable workforce and recruitments of talented people. In view of this, enterprises should actively carry out the practical requirements of the Scientific outlook on development and build a favorable social image of enterprises all round, including taking social responsibilities, continuously improving product quality, strenuously promoting publicity, positively participating public welfare activities and so on.
出处
《大庆社会科学》
2010年第1期86-89,共4页
Daqing Social Sciences
关键词
企业
社会形象
科学发展观
enterprise
public image
scientific developing concept