从策划上提高我国跨国经营企业的形象设计水平

Raising the Level of Image Designing for Enterprises in Our Country with Transnational Management

２１世纪是经济全球化的世纪，跨国经营是企业发展的必然趋势。为提高我国跨国经营企业的形象设计水平，根据ＣＩＳ策划的特点，提出了我国跨国经营企业ＣＩＳ策划的基本思路，研究了在ＣＩＳ策划中的企业形象定位问题、动态行为识别以及静态的视觉识别中有关要素的策划和构造模式选择。

The 21st century is seeing economic globalization.Transnational management is a natural tendency of the development of enterprises.This thesis,on the basis of the CIS designing features,has put forward the basic idea for CIS designing of our country’s enterprises with transnational management,and has made researches on the orientation of the enterprises’ image,the dynamic identity of behavior,the related factors in the static identity of vision and the choice of its structural model.