网络交易模式下交易诚信风险的博弈模型

Game Mode of the Trade Credit Risk under Network Trade Model

采用博弈论的方法分析了不完全信息动态条件下交易者诚信行为选择策略,提出提高交易方交易几率及交易信息透明度来避减网络交易诚信风险的对策,为政府在电子商务诚信体系建设与管理方面提供借鉴。

Adopting the game theory-based method,this paper analyzes the selection strategies of traders＇credit actions under dynamic condition of incomplete information,and puts forward some countermeasures for avoiding and reducing the network trade credit risk through increasing the trade probability of the traders and transparency of the trade information for providing the references for the government in the construction and management of E-commerce credit system.