农民创业发生机制研究

On the Happening Mechanism of Peasants entrepreneurship

从创业过程出发分解出了农民创业发生所涉及的基本内容:农民创业意识、农民创业动机以及对创业机会的识别。农民创业意识是一种从主观上的、发自内心的对创业利益的追求的冲动,农民创业的根本动机是在创业意识支配下对创业利益的追求,对创业机会的识别主要是依赖于个人对机会的洞察能力。据此,如果具备了所需资源,农民的创业发生过程就会进而转化为具体的创业活动行为。

This article concludes the basic contents involved in the peasants entrepreneurship from the process： peasants＇ awareness of entrepreneurship, their motivation of entrepreneurship, and their recognition of entrepreneurship chances. Peasants＇ awareness of entrepreneurship is a subjective and spontaneous chase of interest, their basic motivation is con- trolled by their awareness, and their recognition of chances mainly depends on individual＇ s ability to recognize chances. This article finally puts forward a model for the happening mechanism of peasants entrepreneurship.