浅议中国式“关系”对渠道沟通的影响

The Effect of Chinese-style "Connection" on the Communication Channels

与西方人相比,中国人更注重和依赖个人"关系"开展经济交易和维系社会交往。中国式"关系"一般是指基于互惠互利的社会关系。这是一种通过获取资源的相互责任、持续的合作和互惠来维系合作伙伴特殊类型的社会关系。作为一种文化现象,它已经深深扎根于每个中国人心里,影响着每个中国人的行为举止。同样,在中国这个大的文化环境下,人们在工作交往过程中依然通过"关系"在办事,所以本文在理论研究的基础上,探讨中国式"关系"对渠道沟通的影响。

Compared with Westerners, Chinese pay more attention to and tend to rely on personal ＂connection＂ to carry out economic transactions and maintain social contacts. Chinese- style ＂connection＂ generally refers to social relations based on mutual benefit. is a special social relation maintained by access to resources, continual cooperation and mutual benefits. As a cultural phenomenon, it is deeply rooted in the hearts of every Chinese, affecting their behaviors. Similarly, in China＇s vast cultural environment, people contact through ＂connection＂ in the work. Therefore, based on the theoretical research, the paper explores the impact of Chinesestyle ＂ connection＂ on the communication channels.