关于高职院校品牌专业问题的若干思考

The Thinking on the Brand Major of High Vocational Colleges

高职院校的品牌专业是指在同一高职组织管理形式中具有特色和优势的,得到社会认可并具有广泛社会需求的,具有核心竞争力的专业。它具有公益与竞争的双重性、显著的地域与行业辐射等特征。必须拟定包括人才培养符合度、师资力量、实验实训条件、人才培养与社会声誉等指标来指导高职院校品牌专业建设工作。

The brand major is the major in the same form of organization and management of vocational characteristics and advantages have been recognized by society and have a wide range of social needs, with the major core competitiveness. It has the dual public and competition, and significant geographical and industry characteristics of the radiation. Including the need to develop in line with the degree of training, teachers, laboratory Training conditions, personnel training and social reputation, etc. to guide the Higher Vocational Colleges target major brand-building efforts.