摘要
提出了以多维柔性价值观为核心的投资策划与决策方法论,将建设项目前期分为投资策划和投资决策两个阶段,并将行为科学理论和实践引入建设项目前期全程,从而在传统理性最优化的基础上构建有限理性满意原则,提高建设项目投资策划和决策的可操作性。
This paper proposes a systematic methodology of investment planning and decision-making based on multidimensional flexible values, disposes the pre-construction into two stages by investment planning and decision-making,and introduces the behavioral theory and practice into pre-construction,thereby the bounded rationality satisfaction rule is built on the basis of traditional rational optimality to enhance the operability.
出处
《建筑经济》
2010年第2期64-67,共4页
Construction Economy
关键词
可行性研究
建设项目
投资策划
投资决策
方法论
feasibility study
construction project
investment planning
investment decision-making
methodology
