全球化背景下我国饭店产业调整与发展对策研究

Study on Countermeasures of China's Hotel Industry Adjustment and Development under the Circumstance of Globalization

全球化改变旅游市场格局,加剧产业竞争,国际集团的大举进入影响我国饭店产业组织,对饭店产业经营造成全面的影响与冲击。本文立足我国饭店产业发展现状,总结产业发展中存在的问题,分析全球化对我国饭店业市场结构、市场行为、市场绩效以及产业经营、管理环境的影响,据此提出因应全球化的发展对策,以期为促进我国饭店产业发展提供一定的对策建议。

The globalization has changed the tourism market structure and intensified industrial competition. The incoming of international groups has greatly influenced China＇s hotel industry development, and has a great impact on industrial operation. Based on the current situation of China＇ s hotel industry development, the paper summarized the existing problems in hotel industry development, analyzed the influences of globalization on China＇ s hotel industry market structure, market behavior, market performance, industrial operation and management environment. It further proposed that China＇ s hotel industry development should adapt to the globalization development. This research may provide the theoretical and empirical analysis on China＇ s hotel industry development.