“三网融合”下广电运行模式的思考

Thoughts of Radio and TV Operation Mode under Three-Network Convergence

"三网融合"的发展,互联网媒体地位不断提升,我国广电媒体正在发生变革,广电企业必须创新发展模式,才能更好地应对融合带来的机遇和挑战。本文分析"三网融合"发展趋势和对广电的影响,从内容运营、网络媒体、高清电视、对外合作等方面对新形势下广电企业运行模式进行了探讨。

Three-Network Convergence is an irresistible trend of technology advancement and business development.How to innovate new development model to meet opportunities and challenges that Three-Network Convergence brings become important issues for domestic radio and TV network operators to consider.This paper analyzes development trends and impact of Three-Network Convergence,and discusses operation modes that radio and TV network operators should take in the new situation of content operation,network media,HDTV and external collaboration.