农副产品营销策略的研究

Elementary Study on the Marketing of Agricultural and Side-live Products

搞好农副产品营销需要宏观市场营销 ,如建立农副产品市场宏观调控体系 ,实行顺价销售等 ,同时也需加强农副产品微观市场营销 ,如转变广大农户的经营观念 ,构造全新的营销主体 ,实行农业产业化经营 ,调整农业产业结构 ,加强农副产品分销网络的建设等。

The marketing of agricultural and side- live produucts needs to carry out macro- marketing,for instance,establishing the macro- control system forthe particularproducts,and practising reasonable price sales.In the meantime,it is also necessary to strengthen mico- marketing of the products,like changing the farmers'operation concept,setting up a new marketing subject,practising the industrial operation for farming,adjusting the industrial structure of agriculture,and strengthening the establishment of retail network for the agricultural and side- live products.