基于价值创造视角的互联网企业核心资源及能力研究

Research of Internet Companies' Core Resources and Capabilities: Based on the Perspective of Value Creation

尽管网络经济已经成为国民经济的重要组成部分,但至今尚未形成一套适用于网络经济特征的体系化的竞争战略理论。为了弥补这一不足,本文通过对网络经济理论和战略管理理论的整合,借鉴AMIT&ZOTT提出的虚拟交易的四维价值空间理论框架,并将其推广应用到WEB2.0企业,从价值创造的角度揭示了网络企业的"3+1"核心资源和能力的构成体系。理论研究表明3种核心资源——原创内容资源、匹配数据资源、关系网络资源和1种核心能力——汇聚资源能力,对企业核心价值和竞争优势的形成具有正向的影响作用。为了检验假设,本文以北京市海淀区的248家网络企业为样本,采用结构方程模型分析方法进行分析。实证结果表明:原创内容资源、匹配数据资源和关系网络资源对核心价值和竞争优势的产生具有显著作用;而汇聚资源能力对原创内容资源、匹配数据资源和关系网络资源的形成具有显著的正效应。实证数据部分支持了本文的原始假设。

The cyber economy has become an important part of the national economy. However, there has not been a formal and systemic competitive strategy theory for cyber economy yet. This paper attempts to fill this theoretical gap by integrating the network economic and strategic management. Based on the four- dimensional cyber trading value creation framework proposed by Amit and Zott, and promoted it to suit Web 2.0 enterprises, this paper reveals ＂3＋1＂ core resources and capabilities to constitute a system. The ＂3＋1＂ core resources and capabilities are original content, matching data, relation network and assemble capabilities. The ＂3＋1＂ core resources and capabilities have positive and signification effect on core value and competitive advantage of internet companies. To test the hypothesis in this paper, we gathered 248 samples in the Haidian District of Beijing, using structural equation model. The empirical results show that： the original content, the match data and the relation network have impact on the core values and competitive advantage with a significant role. Empirical data support some of the original assumptions of this article.