公共关系硕士课程设立之思考——以香港中文大学为例

On the Masterate Curriculum Provision of Public Relations——Taking the Chinese University of Hong Kong as an Example

以香港中文大学的企业传播社会科学硕士课程为例,探究其课程的设计理念、架构安排、课程内容和特点以及要解决的困难等议题。希望通过检视这个课程,带出21世纪传播教育面临的一些挑战,并希望可以总结一些经验。

Using the graduate programmes of Corporate Communication in Social Science at the Chinese University of Hong Kong as an example,this article discusses its programmes design, structural arrangements, program contents and characteristics, as well as the issues involved. Through examination of this programmes, some challenges of communication education in the 21st century can be mapped out and some experiences summarized.