摘要
中国绿色营销研究始于20世纪90年代,截止到现在已经历了起步、成长到成熟阶段。当前绿色营销研究主要集中在绿色营销的科学内涵、实施必要性,绿色营销在中国发展的现状、问题、实施策略,以及面对国际绿色壁垒中国企业如何实施国际绿色营销等方面。通过文献梳理,提出绿色营销研究存在的若干问题及未来的主要研究趋向,以期推动中国绿色营销研究的进一步发展。
Research on green marketing in China began in 1990s, which experienced the initial, growth and mature stages up to present. At present, researches on green marketing in China focus on its scientific connotation, the necessity of implementation, the status quo of its development in China, problems, implementation strategies, and how Chinese enterprises should do to implement international green marketing when facing international green barriers. By reviewing the literatures, the author finds out the problems in the researches of green marketing in China and its future prospects, with a view to marketing researches. promote further development of China＇ s green
出处
《云南财经大学学报》
CSSCI
北大核心
2010年第1期125-131,共7页
Journal of Yunnan University of Finance and Economics
关键词
绿色营销
理论研究
实施策略
研究展望
Green Marketing
Theoretical Research
Implementation Strategy
Research Prospects
