摘要
在经济全球化的背景下,企业简介英译文本对于中国企业参与国际竞争具有举足轻重的作用。本文从接受理论视角对企业简介英译文本加以研究。研究表明,企业简介英译过程中,要确立读者的中心地位;关注西方客商的期待视野,促进视野融合。
Chinese-English translation of company introductions is of great significance to Chinese companies to compete under the context of economic globalization.In this paper,an attempt has been made to analyze the C-E translation of company introductions from reception theory perspective.Research indicates that,during the C-E translation of company introductions,translators shall have to be reader-centered,and to notice the receptors＇ expectation horizons to make their fusion of horizon.
出处
《中北大学学报（社会科学版）》
2009年第6期67-70,共4页
Journal of North University of China：Social Science Edition
关键词
企业简介
接受理论
读者中心论
company introduction
reception theory
reader-centered
