论内蒙古影视剧产业的发展

ON THE DEVELOPMENT OF INNER MONGOLIA FILM AND TV INDUSTRY

内蒙古影视剧是内蒙古自治区民族文化产业的重要组成部分,它承担着传承和弘扬草原文化,呈现内蒙古各族人民悠久的历史传统和现实生活状况、当下生存境遇的使命。然而,在文化产业蓬勃发展的今天,内蒙古的影视剧创作要想不断发展壮大,就必须紧跟时代步伐,别无选择地走产业化之路。其具体思路包括:彻底转变政府职能部门和制作单位的现行观念;打破条块分割,建立集团化、大规模的影视制作机构;健全影视人才的开发、吸引和任用机制;扩大和改进融资渠道,积极吸引企业投资;开发影视产业的延伸产品,获得最大的市场效益;树立品牌观念、强化精品意识等等。

As an important component of the national cultural industry of Inner Mongolia,films and teleplays not only pass on and fully display the rich grassland culture,but also represent the long history,the real life and the living situations of peoples in Inner Mongolia.However,in a prosperous development period of cultural industry,it needs to keep up with the times and to be industrialized.It should completely transform the concept of the government departments and film production units,construct large-scale film production clusters,build sound mechanisms to cultivate and attracte film and TV production talents,enlarge and improve finance sources and attract the investment of enterprises,develop extended film products to achieve largest market profits,set up brand concept and strengthen top-quality consciousness.