旅游相关企业松散型纵向一体化战略联盟研究

Study of a Loose Vertical Integrated Strategic Alliance between the Related Enterprise of Tourism Industrial

中国旅游产业发展水平之所以不高,深层次的原因是旅游产业链中存在着严重的纵向外部性问题,借助演化博弈思想对旅游产业链中经济主体的决策行为进行深入分析后,认为纵向一体化战略联盟能有效提升旅游产业链和相关主体利益,在传统的纵向一体化联盟基础上提出了一种界于市场和企业,且又不同于完全一体化的"混合"组织形式——松散型纵向一体化战略联盟,并初步描绘了这一联盟模式的构建过程。

The reason why our country＇s tourism industry chain development level remains low is that there is a serious vertical externality problem. With the evolutionary game ideas, we analyse the economic decision behavior in the tourism industrial chain, and we think that the vertical integration strategic alliances can effectively enhance the interests of the tourism industry chain and the related subject. Based on the traditional alliance, we construct a loose vertical integrated strategic alliance which lies between market and enterprise ,and also is different from the fully integrated organization forms. Then the paper preliminarily describles the building process of the alliance model.