马尔代夫旅游模式对海南省国际旅游岛建设的启示

Inspiration of Maldives Tourism Model to the Construction of Hainan into an International Tourist Island

"国际旅游岛"是海南省当前着力推进的建设目标。在比较马尔代夫和海南省旅游环境资源的基础上,分析了马尔代夫旅游模式的市场定位、旅游产品开发、生态环境保护和管理机制建设等方面的特点,并针对海南省旅游业存在的问题,提出了构建生态旅游模式、准确市场定位、打造特色旅游精品和强化旅游管理部门职能等建议。

Hainan Province is focusing on the construction of ＂international tourist island＂ at present. The tourist resources of Maldives and Hainan are compared. The market positioning, tourism products development, eco-environmental protection and management mechanisms of the Maldives tourism model are analyzed. In view of the problems of tourism in Hainan Province, suggestions are given for Hainan to build eco-tourism mode, find accurate market position, create characteristic elaborate tourism products and strengthen the functions of tourism management department..