CBA职业联赛品牌的形成及其市场推广经营策略

Brand Forming and Marketing Strategy of Professional League CBA

本文以CBA职业联赛品牌定位为切入点,采用文献资料法、访谈调查法、逻辑归纳与演绎等方法,从文化学的角度分析研究了CBA职业联赛品牌的形成、市场定位、市场推广和营销策略等问题。

Taking professional league CBA＇ s brand positioning as breakthrough point and from the perspective of culture, the paper analyses its brand forming, market positioning, marketing and marketing strategy etc. through use of literature, interviews, investigations as well as inductive and deductive methods.