报纸网站的编辑理念探析

On the Editorial Philosophy of Newspaper Website

如果报纸网站的编辑理念发生偏差或缺失,那么自身的传播优势无法充分发挥,其中又以极具纸质媒体特点的报纸网络版最为典型。报纸网站的个性在于它对传统报纸精神的传承和发扬,而这种传承和发扬的突出表现就是树立正确的网站编辑理念。报社和报纸网站编辑应从技术、手法、定位、机制等四个方面改变和加强网站编辑理念,逐步建成真正意义上的报纸网站。

The deficiency of editorial philosophy of newspaper websites restricts its communication advantage to be fully displayed, particularly for the online newspaper with typical characteristics of paper-based media. The feature of newspaper website lies in its heritage and development of the traditional newspaper, which should actually presented by the establishment of appropriate editorial philosophy. It is necessary for newspaper office and online newspaper editors to shape the editorial philosophy from aspects of technology, tactics,positioning and mechanism, in order to gradually establish a newspaper website of real sense.