中国棒垒球项目市场化运作的影响因素及对策研究

China's Baseball and Softball Items Affecting the Operation of Market-Oriented Factors and Counter measures

从20世纪60年代,棒垒球从欧美引入我们国家,在短短的几十年中,此类项目在中国有了突飞猛进的发展。运用文献资料法、调查访问法对中国棒垒球的文化与群众基础,资金状况与媒体关注,政府政策扶持和社会参与投入与市场开发进行了分析,指出了中国棒垒球市场化的一系列问题,最后提出了棒垒球项目市场化运作的方法和对策。

From the sixties of last century, baseball and softball from Europe and the United States into our country, in just a few decades, such projects in China, with rapid development. In this paper, literature, investigation and access to law on our baseball and softball culture and mass base, financial status and media attention, government policy support and community participation in investment and market development are analyzed, pointing out that baseball and softball in China market a range of issues and concludes with a baseball and softball project market-oriented operation methods and countermeasures.