山东东平湖库区旅游业发展的SWOT分析

A SWOT Analysis and Countermeasure on the Tourism Development at Dongping Lake Region,Shandong province

东平湖水库是南水北调东线水利工程进入华北的重要水利枢纽,库区旅游资源丰富,区位优势明显,具有发展旅游业的广阔前景。但该地区旅游业发展缺乏统一规划和管理,旅游开发滞后。笔者基于SWOT方法对东平湖旅游业发展进行了系统分析,并对库区发展旅游业提出了建议和对策。

Dongping Lake,which has abundant tourism resourcesand advantages in geography,is one of the important Water Control Projects of South-to-North Water Diversion Project in Northern China.Though it has wide prospect,the Dongping Lake Region is lack of unified plan and management.The result of this study will provide effective solutions on further development in Dongping Lake based on SWOT method.