王船山的消费伦理思想及其现代意义

The Purpose of Wang Chuanshan's Consumption Ethics and Its Contemporary Meaning

王船山的消费伦理思想以理欲合性为理论基础,以对俭与奢及其利弊的分析为重心,以追求矩之道为旨归,既肯定人的自然之欲的合理性,又提出以理导欲,主张消费的目的是促进人性的发展。这一消费伦理价值模式体现了公正无私和民本主义思想,以及对人民群众生存权益和消费需求的人文关切和道德关怀,在当今时代无疑是一副治疗自我欲望膨胀和消费异化的良药,也对我们建构具有民族精神且具时代特色的消费伦理思想具有重大的理论意义和现实意义。

Consumption ethics of Wang Chuanshan is based on rationality nature integrity, thrift extravagance analysis, and the other side-position attitude, which not only justifies the rationality of human natural desire, but also proposes the rational guidance for the desire and that the consumption aims at the humanity development. This value model of consumption ethics reflects the thoughts of justice, impartialness and human orientedness.