张家界旅游娱乐业发展现状及对策研究

On Current Situation and Countermeasures of the Development of Zhangjiajie Tourism Entertainment

旅游娱乐业是旅游者以追求心理愉悦为过程和目的,在旅游目的地营业性文化娱乐场所中购买和消费旅游娱乐产品或服务的经济文化行为,是现代旅游综合型非观光旅游的重要内容。张家界作为旅游大市,旅游娱乐业却是它的薄弱环节,存在着一些经营管理方面的问题:如旅游娱乐业对张家界旅游经济贡献度不大;旅游娱乐业的市场供需不平衡;旅游娱乐业的产业化水平不高等问题。因此,应增强发展旅游娱乐业的意识,加强政府宏观调控和扶持;加强旅游产业结构调整,促进旅游业各要素均衡发展;完善娱乐场所法规、条例,加强执法力度等。

Tourist entertainment, an economic-culture behavior for tourists to pursue psychological delight, includes tourists＇ purchase and consumption of tourism products or services offered by entertainment places in tourism destinations. An important part of modern tourism, tourist entertainment belongs to comprehensive non--scenic tourism. Zhangjiajie, as a tourist city, is weak in its tourist entertainment. This article detects and analyzes four main problems attributing to the weakness. And some reasonable suggestions are proposed to develop tourist entertainment in Zhangjiajie, including strenglhening the government macroeconomic regulation and control, enhancing tourism industrial restructuring, promoting balanced development of various elements of the tourism industry, further improvement of laws and regulations, as well as strengthening the law enforcement.