涉“性”话语“包装”的文学艺术——市场化时代文学新的传播手段

The Art for Packaging Discourses Involving "Sex"——On a new literary market-oriented means of communication

进入20世纪90年代,"包装"被堂而皇之地引入文艺出版领域。无论是"直接包装"还是"间接包装",各种或明或暗的"性"话语的巧妙缝织成为其主要手段之一。包装本无可指责,但出版商应兼顾经济效益与社会效益,在俗与雅、商业化与艺术化之间寻找适当的平衡点。

In the 1990s, the term ＂packaging＂ was openly introduced into the field of literary publishing. Whether by ＂direct packaging＂ or ＂indirect packaging＂, the ingenious weaving of all kinds of overt or covert sex--related discourses become the main means of packaging. Paekaging itself is irreproachable, but publishers should take account of both economic and social benefits and balance between the secular and elegant and between commercialization and art.