基于人际网络的企业竞争情报收集

Enterprise Competitive Intelligence Collecting Based on Social Network

人际网络是个人或企业巨大的无形资产,企业人际网络又分为企业内部人际网络和企业外部人际网络。竞争情报是植根于人际网络中的一项社会活动。在详细分析典型案例的基础上,充分揭示出广泛隐藏于企业人际网络中的竞争性信息,提出必须培育企业内部人际情网和企业外部人际情网以获取竞争情报;同时也提到在竞争情报收集过程中应采取的策略技巧和方式方法。

Social network is an immense invariable capital of man or enterprise. Competitive Intelligence is the social activity embedded in social network. Enterprise＇s human network is comprised of inner human network and outer human network. Based on the detailed analyses of typical cases, this paper revealed fully competitive informations inside the enterprise＇s human network, enterprise＇s human intelligence network for the competitive intelligence should be built; Meanwhile, this paper discussed the strategies and methods which should be used during acquiring for competitive intelligence.