江门网球现状调查与可持续发展研究

Research on the Present Situation and Sustainable Development of Tennis in Jiangmen City

从网球基础设施、网球人口、网球运动开展状况、网球产业4个方面调研了江门网球现状,从网球城市定位、网球市场培育和发展、网球市场运作、资源优化和网球市场辐射等角度对江门城市网球未来可持续发展进行研究,以期为江门创建网球城市品牌提供参考.

This article analyses and investigates the present situation of the sport of tennis in Jiangmen from the perspectives of infrastructure, the tennis population, the spread of tennis sport, and tennis as an industry and studies the future sustainable development of tennis in Jiangmen from the perspectives of its positioning in the city, its market cultivation and development, its market operation, the resource optimization and market radiation with a view to providing reference to the creation of a city tennis brand for Jiangmen.