策划意识在动画角色设计中的应用探析

Application and Analysis of Planning Awareness in Designation of Animated Characters

动画角色设计作为动画片制作的核心部分,关系到一部动画片的成败。国内绝大多数动画角色设计课程缺乏对学生策划意识的引导,从动画角色设计的相关基本要素入手,结合国内外经典影片的案例分析,概括、总结动画角色策划必要的基本要素,以理解策划角色的基本内容。提出了"角色创作,策划先行"的观点,试图引起国内高校对动画角色存在"重设计、轻策划"现状的思考。

As a core part of the animation production, the designation of animated character may be decisive for the success of animated films. In China, most of the classes offered on the designation of animated character fail to guide the students＂ planning awareness. The paper first introduces the basic elements relevant to the animated character designation. Then combining the case analysis of domestic and overseas classic films, it summarizes the necessary basic points of the animation planning. Finally, the author puts forward the concept of ＂character recreating, planning first＂ and attempts to direct college educators＂ attention more to design and less to planning.