论中国新中产阶级的“消费主义精神”

On "spirit of consumerism" of China's new middle class

通过对中国新中产阶级消费特征的剖析,指出这一消费主体的消费行为只具备西方消费主义的个别特征,不能完全等同于西方中产阶级的消费主义。对于中国新中产阶级的消费行为只有给予正确引导,采取激励与约束的协调机制,才能使其成为中国积极消费文化的主流群体,在中国拉动内需中发挥积极作用。

Through the analysis of the consumption characteris- tics of the new middle class in China, the paper pointed out that their consumption behavior only just has the individual characteristics of western consumerism, so can not be regarded as exactly equivalent as the consumerism of western middle-class. For the purpose of turning the new middle class in China into the dominant groups of the positive consumption culture, we should guide their consumption behavior correctly, and adopt the coordination mechanism of excitation and constraint, so that the new middle class in China can play an active role in stimulating the domestic demand.