“公关言语交际”的教法探索

Pedagogic Exploration of Public Relations Speech Communication

“公关言语交际”是高等院校文秘、新闻等专业开设的提高公关言语交际水平的课程，其实践性非常重要。在多年教学实践的基础上，我们归纳出以下教学方法：激趣法、模拟法、互动法、演讲法，通过这些方法的实施可以使教学效果明显增强，学生的言语交际能力和表达能力大大提高。

Public relations speech communication is an important practical course for secretary and journalism majors in colleges. Its practice is very important. With years of teaching experience,we summarize the pedagogy as follows： interest stimulation, simulation, interaction and lecture ,which prominently improve students＇ speech ability.